A 16-week Digital Marketing & AI course is a practical, job-ready program designed for *students, job seekers, freelancers, and business owners. In just 4 months, you’ll master SEO, PPC, social media, automation, and AI tools like ChatGPT, Canva AI, and reporting automation. Graduates earn an average CTC of ₹8.5 LPA with dual certification and placement support.

This guide covers the curriculum, benefits, career opportunities, and FAQs so you know exactly what to expect.

What is a Digital Marketing & AI Course?

Digital marketing is no longer just about running ads or posting on social media—it’s about using AI to make campaigns smarter, faster, and more profitable.

A Digital Marketing & AI course teaches:

• Practical application: Real projects, automation workflows, and performance tracking.
• Core digital skills: SEO, Google Ads, Social Media Marketing, Email Marketing.
• AI-powered tools: ChatGPT for content, Canva AI for design, Adobe Firefly for creative, Excel AI for reporting.

Why it matters in 2025?

• 70% of companies now use AI in marketing campaigns.
• Jobs demand professionals who can blend digital skills with AI expertise.

2. Why 16 Weeks is the Perfect Duration

Short enough → You complete in just 4 months.
Comprehensive enough → Covers basics to advanced.
Balanced → Mix of live sessions, projects, and AI practice.

Unlike 2-day workshops or 1-year diplomas, 16 weeks hits the sweet spot: you get deep knowledge without wasting time.

Who Should Join This Course?

Job Seekers & Students

• Get job-ready skills.
• Average placement CTC: ₹8.5 LPA.
• Build a portfolio with live projects.

Freelancers

• Learn AI tools to work faster and take more clients.
• Offer premium services like AI-driven SEO & ads optimization.

Business Owners

• Run your own ads without dependency.
• Use AI to cut ad spend & automate customer journeys.

4. Career Benefits After the Course

• Dual Certification – Industry-recognized.
• Placement Support – Resume prep, interview guidance.
• Average Salary: ₹8.5 LPA – Job-ready skills in demand.
• Hands-On Projects – Build campaigns you can showcase.
• Future-Proof Skills – AI + marketing = high demand in 2025.

5. Detailed 16-Week Curriculum (Week-by-Week Breakdown)

Week 1–2: Marketing & Management Fundamentals

• 4Ps of Marketing (Product, Price, Place, Promotion).
• Understanding AI’s role in digital ecosystems.

Week 3–4: Customer Centricity with AI

• Persona building using AI tools.
• AI-powered customer journey mapping.

Week 5–6: SEO & Content Marketing

• On-page, off-page SEO.
• AI tools like Surfer SEO, Jasper, ChatGPT for content.
• Voice & AEO optimization.

Week 7–8: Paid Ads & Performance Marketing

• Google Ads, Meta Ads, LinkedIn Ads.
• AI for keyword targeting & ad copy.
• Campaign automation & A/B testing with AI.

Week 9–10: Social Media + Creative Design

• Instagram, LinkedIn, YouTube strategies.
• Canva AI, Adobe Firefly for creatives.
• Content calendars with automation.

Week 11–12: Data & Reporting

• Excel + Google Data Studio.
• AI-powered reporting automation.
• Making dashboards for clients

Week 15–16: Capstone Project + Placement Prep

• End-to-end digital campaign with AI integration.
• Resume building + mock interviews.